STRATEGY & CREATIVE
WORK IN PROGRESS
This page is always a work in progress. More samples coming soon. However, if there is something specific you're looking to see, please don't hesitate to contact me.
Pipitone Group
At Pipitone Group, there was a long standing tradition to give back to a local charity along with a small gift on behalf of our clients for the holidays. I was in charge of picking the charity, creating the concept for the theme around the messaging, as well as deciding upon the perfect gift to symbolize why we picked that specific charity.
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See the fully executed card that was included in our gift boxes here.
Presbyterian
Seniorcare
While working at Pipitone, Presbyterian SeniorCare Network was one primary clients. I was heavily involved in creating new, full creative campaigns for them including new campaign lines, helping to collaborate on creative, and helping to structure a new brand voice. See examples below (more to come).
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Crisis Communication - Rebranding During the Pandemic Case Study
In addition, I was responsibly for populating content for a monthly newsletter where I concepted and wrote stories often from interviews or additional research. The purpose of this newsletter wasn't just to get "heads in beds", but to help ensure Presbyterian SeniorCare Network was consistently viewed as a thought leader in the SeniorCare space. View some of those stories below.
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Choosing A Place to Stay Together
Planting Flowers to Keep Spirits High
Easing Visitation Restrictions
I was also responsible for helping with their HR strategy including helping to rewrite their website and interview current employees to create compelling hiring videos. Watch some of these videos below.
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Envisage
While working at Pipitone, Envisage was one of my primary clients. I was heavily involved in the strategy around the website and concepting for the new brand, including defining the new voice and tone and using that to create commercials, flyers, mailers, and more. See examples below (more to come).
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Rebranding An Old Brand - Envisage Case Study
As of the beginning of September 2020, the entire website, as well as all Envisage branded downloadable collateral on the Wellness Tips and Resources and Webinars page were authored by me. Items have been added after my departure, so here are two examples.
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*2020 Web Award Outstanding Website winner*
Peoples
Natural Gas
During the beginning of my time at Pipitone, Peoples Natural Gas B2B services was one of my main clients (Peoples Natural Gas Energy Technologies and Solutions). This involved a completely integrated campaign effort that I helped strategize, write and execute. For this example, on the website I wrote the home page, the Natural Gas Vehicles Page, the Combined Heat and Power Page and the Construction Heat Page. For those three topics, I wrote die-cut direct mailers, flyers, posters, digital advertising, social media posts and 15 second and 90 second videos to support all of the messaging from the website.
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To visit the website and see my work, please click here.
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To see the videos we created for this campaign, please click here.
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Additional Assets that fell within this campaign:
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The Kiski
School
While working at Cosmitto (formerly Community Elf) my main client was an all boys boarding school, The Kiski School. Through a variety of digital marketing tactics including blog and social media content creation, nurture campaigns, drip campaigns, and digital advertising, I was able to generate a large ROI as demonstrated in this case study.​
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Cosmitto
FKA Community Elf
While working as the marketing coordinator at Community Elf (now called Cosmitto), I was in charge of defining our brand to ensure consistency across all messaging and marketing collateral. I collaborated closely with the CEO of the company as well as our lead designer to create our brand guidelines, some of which even translated over when the company rebranded.​
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Master's Thesis
This paper was written during the 6 week independent study capstone for my Master's program. It explores in depth everything you ever wanted to know about selfies, and how retail clothing stores can use this information and trend to market themselves.
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